We are going to explore this unique
tool which can save your hundreds
of dollars in advertisements.
It is called interest info dot
com and here is the website.
So, Let's see what this
tool can do for you;.
So basically this tool is designed for
all the digital marketers who are running
advertisement campaigns on "Facebook";.
This tool can help you in
reducing the ad costs;.
In Facebook; interest-based targetting
is very useful and one of the highly
converting types of the campaigns.
And this tool can suggest you hundreds
of unique audiences which are not yet
being targeted by your competitors.
Let's see how this tool works.
you can see here in Facebook ads
manager, you are getting only
25 suggestions, for any keyword.
So, you know, that you have thousands
of competitors, all these thousands
of your competitors and you; are
having the same 25 keywords to
choose from.; you are targeting, the
same audience for the same product.
And this is costing you
a high cost per click.
But with this tool, which can provide you
with some advanced interests, which have
not yet been targeted by your competitors.
This tool can give you hundreds
of keywords for the same keyword.
So you can target those people, who are
not yet being targeted by your competitor.
You will have access to some
particular keywords, which are
very less targeted by the people.
But yes, it is also having the potential
to get converted.; means low advertizement
cost, blue ocean technique for marketing
and access to the whole new audiences.
Let's see how this tool work
with the demo, so let's go
to the Facebook ads manager.
This is the official Facebook ad manager;.
For example, if I am looking
for some interest related
to "dogs", then you can see.
It has just 25 interests, if I want to
target those people who are interested in
dogs, then all my competitors will have
access to the same results and all of
them need to choose from this list only.
Now let's switch back to the tool
interest info dot com and if here
I type "dogs" and click on search.
So let's see how this result will come.
Wow!!!!, "286 results",
which is 10 times higher.
This list includes all interest shown
in Facebook ad manager, Facebook pages
available to target using interests.,
large Facebook groups which are
joined by people interested in "dogs".
For example, you can see
here this is one interest.
In the side menu, you can get
in-depth details about the audience
to cherry-pick the interest.
Here is a page Dog 101.
So let's see what is this exactly, As we
can see the dog 101 is the Facebook page.
Again let's jump to our
interest info dot com dashboard.
So here is a list of interests
based on the pages people liked
or the groups' people have
joined, and it is not just yet.
You can download this entire list
of the audience with the details.
Here you can click and see
Google and Facebook search
result for the given keyword.
You can also save this result as
a project for future reference.
Apart from this, they are using some
artificial intelligence to filter
out the best audience you should
think for adding in your campaign.
It is known as Gems, out of hundreds
of keywords you can choose gems
which are suitable for your campaign.
It means instead of going for
selected and much more competitive
25 audiences you can also have such
less competitive audience to target.
Let's see how locale helps us in
getting even much better result, for
example, if you are looking for the same
keyword with Language Spanish, it will
give you a totally different result.
In gems, it is showing "Perros" as
a top result, means people in Spain
interested in a dog are targeted
less with the keyword "Perros", let's
see the meaning of "Perros", Wow!
you can see in Spain people call the
dog "Perros", so if the person in the
UK tries to target with the keyword
they will face too much competition but
such secret keywords can help you in
reaching to your audience before your
competitors even can think about this.
All this search result can be saved as
a project for future, you can also do
cherrypick your favourite keywords and
save with the details so when you need
all will be available at your fingertip.
You can also export this result and share
it with your team for further discussion.
Here you can also find a direct
link to the documentation.
A complete guide for interest-based
targeting with the tested and
proven technique you can achieve
your goal for reduction in ROI.
This ebook is available
exclusively for Interest Info
dot com users at free of cost.
Visit the support page for
more details on Free e-Book for
FaceBook interest targeting with
interests info dot com tool.